Question 1 of 4
How many systems are used to capture customer data?
Question 2 of 4
What is your current strategy to have a single customer database?
|Already implemented a single customer database|
|Currently implementing plans to create a single customer database|
|Plans to implement in the next 12 month|| |
|Don't have enough organizational support to do so|| |
|Have not considered moving to a single customer database|| |
|Don't know|| |
Question 3 of 4
What are your plans to use the following advanced analytics?
|Don't Know||Not Interested||Interested, but not a priority||Implementing in the next 12 mos||Implemented|
Question 4 of 4
For each of the customer interaction channels, rate your ability to understand customer intent and respond in real-time?
|Don't Know||Don't have it, have no plans||Don't have it, but have plans||Have limited capability||Full capability|